Watch Pimbo at work

This is Develop. It holds every product you're making, from the first idea through to the day it goes live.

The pipeline opens on the counts that matter most: how many products are in development, how many are late at their gate, and what's launching soon.

Each product sits against the stages, so you can see at a glance exactly how far it's got.

From an idea through to live, there are ten stages every product passes through, and each one ends at a gate.

Waiting on me gathers everything that's yours across every product: the approvals, the decisions and the work still to do.

Open one and you land on the product at its gate. This dress is at costing, waiting on its margin to be signed off.

Costing sets the unit price, freight, duty and packaging against the target, then works out the margin for you.

The gate's must-meet checks spell out what has to be true before it moves on, and who has to approve it.

Whoever can decide chooses go, go with conditions, send back, hold or stop. The reason is kept right beside it.

Earlier stages stay to hand, signed off. Every decision made on the product is kept, newest first.

The calendar lays every product against its planned gates and its launch date, so you can see the shape of the season.

Sign-offs names who owns each of the ten gates, so every decision has someone to make it.

Back on the pipeline, here's a product at the tech pack stage, with its tech pack just a click away.

The tech pack holds what a supplier needs to make it: the header, the flats, materials, measurements and construction, all in one place.

Welcome to Purchasing. Everything you order from a supplier lives here, from the first draft through to goods received, and you'll find it all in the menu along the top.

Purchase orders opens on what's still to come, so you can see what's heading your way. What's owing, what's overdue and what's owed back to you is only a click away.

Open an order the supplier has confirmed and you'll see where it has got to, and what happens next. No chasing round for an update.

The lines show exactly what you ordered. Each one links through to the product it's for, so you can check the detail without losing your place.

Payments follow the supplier's terms. Every payment, invoice and delivery is recorded against the order, so the full picture sits in one place.

Your supplier confirms in their own sign-in. Everything they tell you is kept in the order's ledger, by name, so you always know who said what.

The order prints, or saves as a PDF, on your own template. And when you need the same again, a repeat order starts from this one.

To reorder suggests what's worth buying again, based on what's selling and how much is left. It's grouped by supplier, so you can plan one order at a time.

If a product hasn't got a supplier yet, you can give it one here. The rules behind each suggestion sit in stock rules, so nothing's a mystery.

Suppliers lists everyone you buy from, in one tidy place.

Open a supplier and you'll find their contacts, terms, currency, lead time, factories and certificates together, rather than scattered across inboxes.

When you raise a purchase order, you start with the supplier. Their currency, terms and lead time come with them, so you're off to a quick start.

Let's start in Products, up in the menu along the top. This is where your whole catalogue lives.

Every product sits here, showing whether it's ready to sell, its price, and how many variants it carries. A quick read on the shape of your range.

The same products appear as rows, so you can scan and sort them. Search narrows things down by name as you type.

Open a product and you'll see how it's sold: units, revenue, margin and how fast it moves, then stock broken down by variant.

Scroll on for how much the product leans on discounts, plus each variant's price, cost, stock and days of cover.

The product editor brings details, the search listing and variants together in one place. This store keeps Shopify as the master, so changes are made there.

Completeness shows how much of the catalogue is ready to sell, measured against the checks you've said matter.

Each check tells you whether it's required or just good to have, and links straight to the products failing it. Underneath, you'll see how each family's getting on.

Families group products by what they are, and set out which facts each kind of product needs.

Open one and it lists what it asks for, which of those are required, and the products sitting in it.

Editing their values opens a grid of every product against every attribute, so you can fill the gaps in one go.

Inventory puts what needs attention first: oversold, out of stock, running low and not selling, each with a count.

Choose out of stock and you'll get those products listed, with their variants underneath.

Collections brings together every collection in the store, manual and smart, with how many products each holds and where it's published.

Let's start with style guides — you'll find them in Develop, up in the menu along the top.

Each kind of product has its own guide: which shots it needs, and how each one's taken. So everything of a type looks like it belongs together.

Open a guide and you'll see its shots in order, marked needed or optional, each with the spec your photographer works to.

Now over to a product at photography and content. Its shot list is built straight from its style guide, so nothing gets missed.

Each shot moves along: scheduled, then shot, then retouching, then a proof you either approve or send back with changes.

Every shot carries its alt text too, so the listing's accessible from the day it launches rather than something you tidy up later.

Further down, shots still to be taken are scheduled with a date, or marked as shot once they're done. You can see the gaps at a glance.

The copy sits right beside the shots — listing title, description and search listing, ready to go to Shopify with the product.

Content ready is the gate before launch. Its checks make sure the copy, the search listing and the alt text are all approved first.

pimbo opens on the overview, so you can see how products sold and where the profit's coming from. Analytics sits in the menu along the top.

Analytics has its own overview: revenue, orders, average order value and customers, each measured against the period before, so you can see which way things are moving.

The reporting period lives in the header. Set it once, here to the last twelve months, and every report follows it.

Scroll down and you'll find revenue by day and your top products. Each one links straight through to the product itself.

The tabs split the reports by subject. Products gives you units, revenue and margin for every product, broken down by type and by vendor.

Every column sorts. Sort by margin and the products earning you the most rise to the top.

Each tab carries its reports as tiles across the top. Margin shows gross profit, what discounts took off it, and anything sold at a loss.

Choose sold at a loss and you'll get the products that cost more to sell than they brought in.

Profit tiers ranks every product A, B or C by the profit it makes, so the few that really matter stand out.

Discounts shows you what sold at full price, and what only shifted once it was reduced.

First products shows what new customers buy first, and which of those first buys bring them back.

Inventory turns to stock: what it cost you, how many days it'll last, and what's running low.

Running out lists the variants with the fewest days of stock left, based on how fast they're selling.

Customers covers new and returning shoppers and what they spend. Each customer appears as a number, never a name.

And Summary is a health check of the whole store across every order, whatever the period: order values, repeat customers, busy times, discounting and profit.